Client Case Study

Rexanna's Foundation

A full website build for Rexanna's Foundation for Fighting Lung Cancer — designed to honor a legacy, fund research at MD Anderson Cancer Center, and give patients and families a place to find hope.

The Foundation's Impact

Numbers That Tell the Story

18+ Years of Fighting
$2.4M+ Funds Raised
30+ Research Grants
1,200+ Lives Impacted

What We Built

A Site Built
To Earn Trust

Every page was designed around one question: does this help a grieving family, a hopeful patient, or a longtime donor take their next step with confidence?

01
A Story-First Homepage

Rexanna's legacy, the mission, and the foundation's impact are introduced in the first few seconds — before ever asking for a donation.

02
Research Made Visible

Direct funding figures, grant history, and the foundation's partnership with MD Anderson are presented clearly, with real numbers donors can trust.

03
A Simple Path to Give

A secure, integrated donation flow sits one click away from every page — never buried, never hard to find.

04
Built to Grow

Programs, events, and named grants each have their own dedicated pages — easy for foundation staff to manage and expand over time.

"Madre Luna gave Rexanna's story a home online that finally feels like her — warm, hopeful, and built to keep fighting."

Rexanna's Foundation
For Fighting Lung Cancer
Color System

A teal foundation paired with a warm gold accent — clinical-clean where it needs credibility, and warm where it needs heart.

Typography
Collaboratively Fighting Lung Cancer

Cormorant Garamond for headlines, paired with Jost for clean, legible body copy throughout the site.

See It Live

Visit Rexanna's
Foundation Online

Explore the full site to see the design system, donation flow, and storytelling in action.

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Crafted with by Madre Luna